The E-Myth Revisited: Why Most Small Businesses
Don’t Work and What to Do About It
The E-Myth Revisited Michael E. Gerber E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that the vast majority who begin private companies are entrepreneurs 2: the lethal suspicion that a person who understands the technical work of a business can successfully maintain a business that does that technical work
Voted #1 business book by Inc. 500 CEOs.
A moment exemplary, this revised and updated edition of the phenomenal bestseller dispels the myths about beginning your own business. Private venture specialist and creator Michael E. Gerber, with sharp knowledge gained from years of experience, calls attention to how normal suspicions, expectations, and even technical expertise can get in the method for maintaining a successful business.
Gerber strolls you through the steps in the life of a business—from entrepreneurial earliest stages through adolescent developing torments to the mature entrepreneurial perspective: the controlling light of all businesses that succeed—and demonstrates to apply the lessons of diversifying to any business, whether or not it is a franchise. In particular, Gerber draws the indispensable, often overlooked refinement between dealing with your business and working in your business.
The E-Myth Revisited will help you develop your business in a productive, assured manner.
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